Scoring with Comscore: A Data Driven Approach for Winning Insights on Sports and Fans
For that reason, Comscore provides a single source of truth in CTV content measurement, advertising measurement and targeting for brands, agencies, streaming platforms, and content owners. See how you can leverage Comscore solutions to connect with everything CTV.
Our Programmatic Decoded blog series breaks down key topics in the programmatic advertising industry so you can stay in the know. Read more
Our first CTV podcast series has come to an end! In this final episode of our podcast, Comscore Talks CTV, we invite you to discover more about targeting CTV audiences in a cookie-free world. Read more
Global rise of CTV
2023 State of Streaming
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Our Commitment to Responsible Media
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Audience X Science 2023
"The Last of Us" Clicks With Digital Audiences
Top 22 Insights from 2022
Fall TV Premiere Rankings: September to November 2022 in Review
Infographic: analysis of the OTT profile in India
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Relive the highlights of INTERACT 2022
Smart TVs: Streaming’s Ultimate Catalyst
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Inside the race to create a better cross-channel currency for CTV
Cross-platform Campaign Measurement
Comscore Campaign Ratings™ is the industry’s leading advertising measurement solution offering in-flight deduplicated reach and frequency audience insights across linear TV, Connected TV (CTV), desktop and mobile.
Privacy-forward Programmatic Targeting
Achieve precision CTV programmatic targeting based on behaviors such as YouTube CTV watchers, OTT SVOD watchers, premium sports paid subscribers, and streaming DVR paid subscribers.
Multi-Platform Video Measurement
Comscore Video Metrix® Multi-Platform delivers a total view of consumer digital video consumption across desktops, smartphones, tablets and CTV devices.
Comscore OTT Intelligence™ provides clients with critical insight into consumer over-the-top (OTT) streaming activity on TV-connected devices, including smart TVs, streaming sticks and boxes and gaming consoles.
Connected Device Insights
Comscore Connected Home™ enables users to better understand consumer engagement with technology and media by measuring behavior across every network- or router-connected device in the home.