Scoring with Comscore: A Data Driven Approach for Winning Insights on Sports and Fans
Broadcast series had a strong performance in the Miami, FL market this week, with each of the top five series earning a rating of 6.5 or higher. NFL Preseason Football on WFOR (CBS) earned the number one spot in our broadcast series ranking with a live household rating of 9.8, or nearly 1 in 10 households. However, on the network side it was WSCV (Telemundo) that took the number one rank, as the network earned an average live household rating of 2.3 throughout the week.
Amongst cable series, the Democracy 24 Fox News Republican Primary Debate on FOX News Channel earned the number one position – drawing a live household rating of 7.2. FOX News Channel saw success on the network side as well, earning the top spot with an average live household rating of 0.9 throughout the week.
Check out these insights and our local network viewer persona below, and stay tuned to see which market we spotlight next week!
Day of Week
Live HH Rating
Average Audience (TVs)
NFL Preseason Football
Noticiero 51 - 6PM SU
Noticiero 51 - 11PM SU
Note: Local broadcast series only; All syndicated programs & national news omittedSource: Comscore TV. Local TV® All Broadcast Networks, Preliminary Data, Miami, FL Market, Week of Aug. 21-27, 2023, US.
Democracy 24 Fox News Republican Primary Debate
FNC (Fox News Channel)
Countdown To The Debate
Fox News @ Night
Source: Comscore TV. Local TV® All Cable Networks, Preliminary Data, Miami, FL Market, Week of Aug. 21-27, 2023, US.
Source: Comscore TV. Local TV® All Broadcast Networks, Preliminary Data, Miami, FL Market, Week of Aug. 21-27, 2023, US.
Average Audience (TVs)
FNC (FOX News Channel)
HGTV (HGTV: Home & Garden Television)
Interests & Habits:
College & Professional Soccer Fan
Residence: Multi-Family Dwelling Unit
Enjoys Gambling in Casinos
Household: Completed Some High School
Engaged with eSports
Source: Comscore TV, Preliminary Data, Aug. 21-27, 2023, US.
Total Actions (FB, X, IG)
# of Posts
WSCV - Telemundo 51
WPLG Local 10
WTVJ - NBC 6
Source: Comscore Social, PowerRankings, Aug. 21-27, 2023, US.*Disclaimer: Data Pulled 9/1/2023; All preliminary data should be used for directional purposes only
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