Scoring with Comscore: A Data Driven Approach for Winning Insights on Sports and Fans
Pulse data is available within the Comscore TV system, as well as via data feed to any TPP that surfaces Comscore final data.
With the largest and most representative TV viewing measurement footprint covering 1-in-3 homes across 75 million TV screens in over 30M households—including STBs from every major cable, satellite, and vMVPD provider—Comscore offers a level of granularity and stability absent from traditional television measurement services.
Access massive second-by-second viewership data collected passively across every major MVPD and vMVPD households, 24/7/365 through return path device data.
Go beyond age/gender to find and reach high- value audiences based on the programming they watch, the lifestyles they lead, the way they vote, the cars they drive and the products they buy.
Rely on the same trusted currency that hundreds of networks, agencies and advertisers plan, transact and evaluate upon.