Scoring with Comscore: A Data Driven Approach for Winning Insights on Sports and Fans
It was a pleasure to connect with publishers from across the United States at the Digiday Publishing Summit in Florida this week and hear their most pressing issues in the changing digital landscape. The key themes of signal loss, privacy, and AI were clear front runners as we head into uncertain economic times.
The main message I shared and want everyone to know is that Comscore can help companies manage through their privacy challenges, the development and/or enrichment of their 1st party data, and signal loss challenges to better monetize their audiences.
Many may still think of Comscore as exclusively syndicated research for digital or TV, but that is only part of our story. We have a long history of driving innovation using massive data sets to pioneer hybrid panel and census measurement. Those data sets and our innovative mindset put Comscore in a unique position to help others with their journey through the privacy-fueled third to first party data movement. We know this because we’ve been facing the same challenges ourselves. For publishers, the real challenge is ultimately being able to not only maintain but grow revenue in the face of all these changes.
There are a couple of areas where we can help publishers today:
If you haven’t connected with us about how we can help with monetization strategies, please reach out here to start the conversation. We’d love to hear from you.
Powered by advanced AI, Proximic by Comscore's suite of 1:1 ID-based and Predictive Audiences along with robust content targeting tools help you overcome signal loss and reach even the most niche customer with scale and precision.