Name: CIMM NYC Summit
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Location: Warner Bros. Discovery’s Corporate Headquarters

CIMM’s annual Summit in NYC will bring together top executives in media, advertising and research, to debate and discuss the most exciting innovations and critical issues defining the industry. This year’s Summit will take place in person on October 10 and 11 at Warner Bros. Discovery’s Corporate Headquarters at 30 Hudson Yards.

Connect with our team at this year's CIMM Summit via the button below.

Session

Is there Representativeness in Measurement? Why the Move to Cross-Platform Measurement Demands it

October 10 : 12:35 pm - 01:00 pm ET

Joe Ruthruff

Senior Vice President, TV/XP Analytics
Comscore

Jon Watts

Managing Director
Coalition for Innovative Media Measurement (CIMM)

Comscore’s SVP of Television & Cross-Platform Analytics, Joe Ruthruff, Ph.D., joins CIMM's John Watts to unpack the need for representativeness in measurement and what it means for different groups, including the current state of representation in national and local TV, digital and cross-platform. This session will cover insights on how viewing audiences through a representativeness lens could change KPIs, optimizations and outcomes, how privacy regulations will change expectations of measurement, and what the industry could be doing to support improvements.

Add to Calendar 10-10-2023 12:35:00 10-10-2023 13:00:00 America/New_York CIMM NYC Summit - Is there Representativeness in Measurement? Why the Move to Cross-Platform Measurement Demands it Is there Representativeness in Measurement? Why the Move to Cross-Platform Measurement Demands it

Warner Bros. Discovery’s Corporate Headquarters, 30 Hudson Yards, New York City, NY, United States of America Comscore events@comscore.com false DD/MM/YYYY