Scoring with Comscore: A Data Driven Approach for Winning Insights on Sports and Fans
Comscore will be presenting on The Creative Showcase stage on October 18 at 11:30am ET and The Tech Lab on October 19 at 11:30am ET.
Connect with us via this link or come along to our sessions, we’d love to meet you.
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Join marketing leaders and the ANA’s SeeHer project for a panel discussion with Comscore moderator Danan Ren, Senior Vice President of Client Insights and the ANA's Latha Sarathy on how to leverage responsible representative media to drive resonance and engagement from audiences. Panelists from Disney and Fox will share best practices and learnings in incorporating representative media in content and creative.
In today's hyper-competitive landscape, the challenge is not just about reaching audiences; it's about reaching the right audiences, in real-time. Discover the secrets to validating your campaign's success and optimizing reach, frequency, and incrementality across desktop, mobile, and CTV. Learn from industry experts as they unveil the power of scalable, granular insights that can transform your campaigns into game-changers.