- October 18 - October 19, 2023

Advertising Week NY 2023

The Creative Showcase Stage and The Tech Lab
New York City , NY , United States

Celebrating the Confluence of Culture, Commerce & Creativity

Comscore will be presenting on The Creative Showcase stage on October 18 at 11:30am ET and The Tech Lab on October 19 at 11:30am ET.

Connect with us via this link or come along to our sessions, we’d love to meet you.

Connect at AdWeek

Getting It Right With Your Audience: Leveraging responsible & representative media to drive resonance with the consumer

October 18 : 12:10 pm - 12:40 pm ET
Danan Ren
Danan Ren
Senior Vice President, Client Insights
Comscore
Latha Sarathy
Latha Sarathy
Chief Research Officer
ANA

Join marketing leaders and the ANA’s SeeHer project for a panel discussion with Comscore moderator Danan Ren, Senior Vice President of Client Insights and the ANA's Latha Sarathy on how to leverage responsible representative media to drive resonance and engagement from audiences. Panelists from Disney and Fox will share best practices and learnings in incorporating representative media in content and creative.

Add to Calendar 18-10-2023 12:10:00 18-10-2023 12:40:00 America/New_York Advertising Week NY 2023 - Getting It Right With Your Audience: Leveraging responsible & representative media to drive resonance with the consumer Getting It Right With Your Audience: Leveraging responsible & representative media to drive resonance with the consumer

Join marketing leaders and the ANA’s SeeHer project for a panel discussion with Comscore moderator Danan Ren, Senior Vice President of Client Insights and the ANA's Latha Sarathy on how to leverage responsible representative media to drive resonance and engagement from audiences. Panelists from Disney and Fox will share best practices and learnings in incorporating representative media in content and creative.

The Creative Showcase Stage and The Tech Lab, New York City, NY, United States of America Comscore events@comscore.com false DD/MM/YYYY

Audience intelligence for a cross platform world: Where Data Meets Content

October 19 : 11:30 am - 12:00 pm
Steve Bagdasarian
Steve Bagdasarian
EVP Growth and Business Development
Comscore

In today's hyper-competitive landscape, the challenge is not just about reaching audiences; it's about reaching the right audiences, in real-time. Discover the secrets to validating your campaign's success and optimizing reach, frequency, and incrementality across desktop, mobile, and CTV. Learn from industry experts as they unveil the power of scalable, granular insights that can transform your campaigns into game-changers.

Add to Calendar 19-10-2023 11:30:00 19-10-2023 12:00:00 America/New_York Advertising Week NY 2023 - Audience intelligence for a cross platform world: Where Data Meets Content Audience intelligence for a cross platform world: Where Data Meets Content

In today's hyper-competitive landscape, the challenge is not just about reaching audiences; it's about reaching the right audiences, in real-time. Discover the secrets to validating your campaign's success and optimizing reach, frequency, and incrementality across desktop, mobile, and CTV. Learn from industry experts as they unveil the power of scalable, granular insights that can transform your campaigns into game-changers.

The Creative Showcase Stage and The Tech Lab, New York City, NY, United States of America Comscore events@comscore.com false DD/MM/YYYY